The Satisfaction Level of Tourist’s Marketing Mix Components in Aden City
نویسندگان
چکیده
The study aims to examine the perceived level of tourism marketing mix components in Aden city, and assessment city as a tourist destination by visitors. results were have positive impact on tourists’ satisfaction with except for "promotion". Marketing significant relationship gender "partnership". Price, place, person statistical significance between different educational groups. person, programming income levels. Alternative visiting sites must be enhanced not only beaches hotels are share most activities. has historical, natural, cultural aspect that can integrated into strategy. It form communicating regional, Arab, Indian, western cultures.
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ژورنال
عنوان ژورنال: Journal of global tourism and technology research
سال: 2022
ISSN: ['2717-6924']
DOI: https://doi.org/10.54493/jgttr.1021321